Shorai Named Official Battery of EnduroCross

Light weight batteries provide performance advantage for racers and recreational riders

Irvine, CA (February 5, 2013) – Shorai batteries are the unrivaled choice for dirt bikes equipped with an electric starter.  Shorai batteries are 70-80% lighter than lead-acid batteries commonly used in dirt bikes and provide faster cranking for quick starts and re-starts, which are common in EnduroCross. The GEICO AMA EnduroCross Series is pleased to name Shorai as the official battery of the 2013 EnduroCross season.

“A lot of the EnduroCross racers are using electric start bikes and the Shorai batteries are a perfect fit. Saving weight while boosting the cranking power for re-starts are a huge benefit since even the best riders tip over in EnduroCross” said Lance Bryson, Director of Sales and Marketing for EnduroCross.

“EnduroCross is such an exciting sport and a perfect place to showcase the benefits of Shorai batteries” stated Kevin Riley, Executive Vice President of Sales and Marketing for Shorai. “We are looking forward to working with the EnduroCross team to help spread the awareness of Shorai”.

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2013 GEICO AMA EnduroCross, Fueled by Monster Energy Schedule

Like EnduroCross!

EnduroCross tracks incorporate various elements of extreme off road racing into a Supercross-style setting, including rocks, boulders, logs, sand, mud, a water-hole…and even a few special obstacles like giant tires thrown in!  Known as the “toughest racing on two wheels,” this indoor off road racing will certainly keep you on your feet. For the seven EnduroCross events, be sure to log-on to www.motorsportshour.com for local air dates/times for the Lucas Motorsports Hour on the Versus network.

ENDUROCROSS is a registered trademark of Source Interlink Magazines, LLC.

For rules and race information visit www.EnduroCross.com or email endurocross@sorc.com.

Source Interlink Media Motorsports:
Encompassing the highly successful GEICO AMA MiniMotoSX presented by Monster Energy, the GEICO AMA EnduroCross Championship Series, presented by Lucas Oil and the AMA EnduroCross Grand Championships, the Source Interlink Media Motorsports brands reach millions of motorcycle enthusiasts with live events, web sites, television and magazine coverage. Visit www.minimotosx.com or www.endurocross.com

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Source Interlink Media’s GrindMedia is home to renowned action and adventure sports magazine brands Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler, Dirt Rider, ATV Rider, and Paved. Along with our standalone websites, including GrindTV.com, Newschoolers and Motocross.com, GrindMedia is the leading provider of print and online action sports and entertainment content in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. Grind Media is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit grindmedia.com